Interventions by:
- Giuliano Trenti, founder and president of NeurExplore, a neuromarketing company
The principles of neuromarketing: neuroscience and behavioural sciences at the service of the sports market.
- Giovanni Palazzi, president of StageUp, a leading company in analysis, consultancy and services in the sports and culture business market
The future of sport: trends and new opportunities for market players.
With Andrea Nardelli, CEO of Aquila Basket.
Moderator Carlo Martinelli, journalist.
