Wednesday 28 February 2024 at Palazzo Roccabruna - Enoteca provinciale del Trentino in Trento in the historic centre.
Why talk about Trentino mountain honey? What should be its characteristics? Why can a distinctive and unique product make a difference on the market and among the most advanced consumers? Finally, what are the necessary steps and conditions to start an effective territorial marketing project for the Trentino honey sector? The event, divided into two distinct moments, aims to contribute to the development of a fundamental product for the promotion of the Trentino area: mountain honey.
Technical seminar
Labelling of packaged honey: guidelines to know and avoid penalties (14.30 – 16.00)
Starting from the analysis of the labels in the context of the 2023 Honey Competition in Trentino, the seminar will be an opportunity for reflection on the problems most encountered in the samples. The labels of packaged food products, and therefore also of honey, must comply with the relevant regulations, both in terms of content and form. The use of irregular labels can result in heavy penalties, which can be avoided with correct information.
Round table
The future of Trentino mountain honey (16.30 – 18.00)
The following will speak:
- Marco Facchinelli – President of Trentino Beekeepers Associations
- Christian Martinello – President of the Federation of Beekeepers' Associations of Trentino
- Lucia Piana – sector expert and head of the organoleptic analysis panel of the Trentino Honey Competition - Piana Ricerca e Consulenza Srl
- Elisabetta Nardelli – Head of Agrifood & Sustainability unit – Trentino Markeiting Srl
- Adriano Zanotelli – Director of the Territory Promotion Office – I.A.A. Chamber of Commerce of Trento
