The Ferrari myth comes from a man, Giulio Ferrari, and his dream of creating a wine in Trentino that can compare with the best French champagnes
A pioneer in his field, he was the first to intuit the vocation of his land, spreading chardonnay first in Italy and starting to produce a few very select bottles, with an obsessive cult for quality. Having no children, he has always looked for a successor to entrust his dream and, among the suitors, he has chosen Bruno Lunelli, owner of a wine shop in Trento, who has managed to increase production without compromising on quality. Lunelli then transmitted the passion to his children and under the guidance of Franco, Gino and Mauro, Ferrari became the leader in Italy, the Italian toast par excellence, Trentodoc the classic method.
STRENGTH
Ferrari has been the Italian toast par excellence since 1902.
